Our strategies are based on a strong foundation made from all necessary market figures and trends. To make the tactics as effective as possible and to ensure a proper evaluation of ROI, we are strongly supported by the input brought to us by our Marketing Intelligence Team.
To ensure that proper marketing techniques are used to increase the perceived value of a product line or brand over time. A comprehensive understanding of the brand, its target market, and the company’s overall vision are required. PNL has set up an organizational structure and procedures where each brand and product portfolio is managed by a Brand Manager, with a dedicated sales team.
We have a fleet of 20 trucks which covers the island daily and supplies to our client base, both for on trade and off trade as per the orders received. From there our merchandising team takes over and ensures that the product placement on shelves is well negotiated and executed. We also have a continuous supply and optimal storage conditions for our product range, with a storage capacity of 9,600 pallets.
The Brand Activation team is a support service that comes up with the big ideas and concepts, that will work at every touch-point along the path to purchase, offering an experience that will influence purchasing process.