Diageo World Class
Since its launch in 2009, Diageo Reserve WORLD CLASS has been instrumental in transforming fine drinking and cocktail culture around the world. Now in over 60 countries, it has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme. WORLD CLASS Bartender of the Year competition brings together the best bar-tending talent from around to globe to decide who will be crowned the world’s best bartender.
Gourmet Experience by Nicolas
This yearly gastronomic event was the ideal platform to make people discover the various wines and spirits whilst sublimating the art of wine pairing. The wines put forward by the Nicolas Team were the flagships of the Maison Castel range.
Nin's Je suis libre
Building the brand awareness and brand equity of Nin’s by taking a stand in our society by defending a cause… Nin’s wants a woman living in the 21st century to be free to live her life as she wishes, to do things that she wants… our motto is Liberté – Egalité – Féminité. The communication was 360° integrated marketing campaign which includes both traditional (billboards, radio, press) and digital (emailing, Facebook and Google Ads).
Axe You Got Something - Axe Land 2017
29 December 2017
The hottest dance music festival of 2017 featuring Les Inkonus, Prince V, Jimmy Gassel, Dj Assad, David Jay & our International artist Willy William organised to create an exceptional brand experience for the target market.
Vaseline Blue Wall Activation
June – July 2018
Get consumers to experience the brand through the ‘skin experience’ mall activation, educate the consumer that the goodness of the Vaseline Petroleum Jelly is in the entire Vaseline product offering due to the micro-droplets of petroleum jelly in all lotions.
Nin's Skydive - Digital Campaign
Nin’s, Digital Activation coming from the “Je suis libre” campaign.
Build on the visibility and awareness- driven “Je suis libre” campaign. Create engagement with a potential 300 000 women/girls on Facebook and its audience network (through impression), making them see, feel and desire the values adopted by Nin’s.
Blédina Mother's Day
Being an emotional & bonding – focused brand and as the health partner of parents for babies and toddlers during this crucial period of food diversification, we optimised on the Mother’s Day celebration to celebrate this special day with mums- who are the biggest buyers of Blédina, and their kids.
Jewel Mett Prop Partou
Jewel’s campaign for Mauritius’ 50 years of independence – ‘Jewel touzour pe la pou twa’ which means “Jewel is always here for you”. It emphasises on how this local brand has accompanied the Mauritian families from generation to generation while offering a wide range of household products to help in everyday cleaning.