Brand Stories

The Masterclass named the “Atelier des sens” was organised with the aim to launch the end of the year festive season and to reconnect with our fidelity clients after a long period of sanitary restrictions.
Throughout the evening we wanted our clientele to enjoy and appreciate wine differently by initiating every attendees to use their senses to identify the variety of aromas, spices and textures that one should experience while tasting wine.
The masterclass progressed by highlighting wine essentials, local food pairing, grape variety (cépages), wine serving temperature etc,… And the event closed by a splendid cheese platter and wine buffet paired with a selection of South African and French wines

Jewel has taken on step further in its commitment to ‘Met Prop Paaaartout’ by engaging in a National Clean Up Campaign. 13,925 liters of waste were collected from different corners of the island during the months of October and November 2021.
The “Jewel Clean Up campaign” began in Pailles, the region in which the company operates, where volunteers collected 125 liters of waste.
On the public beach of Balaclava, 3,825 liters of waste were collected, at Salines Rivière Noire, no less than 2,275 litres and the last one was at Poste de Flacq et Bras D’eau with a total of 6 700 Waste.

Throwback to our first Dove Day initiative which happened in August 2021. The essence of Dove Day was to empower the self-esteem in every woman through a set of creative workshops with the support of our Dove ambassadors Mansoorah Issany, Sephora Rosalba and Oprah Mungly. Mansoorah Issany, renowned chef in Mauritius shared her cooking passion through a live cooking experience with the residents of Passerelle Women Centre. Sephora Rosalba, young promising Fashion Designer animated an interactive workshop by sharing different styling tips with a basic scarf to enhance our ladies beauty. We finally ended with a nice and creative jewelry creation workshop with Ofrah Mungly, Jewelry creator who invited the residents to create a personalized jewel to close up this beautiful day. The Dove Day was a great reminder of what women can achieve when they have inspiring women to look up to. Revive with us the memorable moments we shared together during this special day! Thank you to The Ripple Project, Passerelle Women Centre and our supportive ambassadors: Mansoorah Issany, Sephora Rosalba, Ofrah Mungly, Sandiana Chomroo, Franceska Calotte for their unflinching support.

More than just the official social media influencers for Johnnie Walker, they consider themselves as the ‘Walkers’. In apprecaition for their enthusiasm and passion to inspire our digital community, we hosted the Johnnie Walker Influencer’s Award Night to reward them and crown the winners for the “Johnnie Walker Influencer of the year 2019-2020” and the “Johnnie Walker Special Appreciation Award – 2020” at ‘La Potinière Restaurant’.

Nin’s  is committed to freeing up the voice to break down taboos and allow women to fully and freely assume their choices.
Nin’s, who acts as a guide and facilitator, set up the LEF Platform which had for mission to empower girls and woman to express, exchange and share their thoughts on Freedom..
Represented for the first time  through a Slam show organised on the 26th January 2019  at the Serge Constantin Theater,  17 participants were chosen and trained by a Slam Master and they  were able to slam on the themes of FREEDOM-EQUALITY-FEMININITY.

Since its launch in 2009, Diageo Reserve WORLD CLASS has been instrumental in transforming fine drinking and cocktail culture around the world. Now in over 60 countries, it has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme. WORLD CLASS Bartender of the Year competition brings together the best bar-tending talent from around to globe to decide who will be crowned the world’s best bartender.

April 2019

This yearly gastronomic event was the ideal platform to make people discover the various wines and spirits whilst sublimating the art of wine pairing. The wines put forward by the Nicolas Team were the flagships of the Maison Castel range.

December 2016

April 2018

Building the brand awareness and brand equity of Nin’s by taking a stand in our society by defending a cause… Nin’s wants a woman living in the 21st century to be free to live her life as she wishes, to do things that she wants… our motto is Liberté – Egalité – Féminité. The communication was 360° integrated marketing campaign which includes both traditional (billboards, radio, press) and digital (emailing, Facebook and Google Ads).

29 December 2017

The hottest dance music festival of 2017 featuring Les Inkonus, Prince V, Jimmy Gassel, Dj Assad, David Jay & our International artist Willy William organised to create an exceptional brand experience for the target market.

June – July 2018

Get consumers to experience the brand through the ‘skin experience’ mall activation, educate the consumer that the goodness of the Vaseline Petroleum Jelly is in the entire Vaseline product offering due to the micro-droplets of petroleum jelly in all lotions.

July 2018

Nin’s, Digital Activation coming from the “Je suis libre” campaign.

Build on the visibility and awareness- driven “Je suis libre” campaign. Create engagement with a potential  300 000 women/girls on Facebook and its audience network (through impression), making them see, feel and desire the values adopted by Nin’s.

Villars

December 2018

Increase visibility of Villars and it’s range of products in supermarkets during the end of year festivities.

May 2018

Being an emotional & bonding – focused brand and as the health partner of parents for babies and toddlers during this crucial period of food diversification, we optimised on the Mother’s Day celebration to celebrate this special day with mums- who are the biggest buyers of Blédina, and their kids.

March 2018

Jewel’s campaign for Mauritius’ 50 years of independence – ‘Jewel touzour pe la pou twa’ which means “Jewel is always here for you”. It emphasises on how this local brand has accompanied the Mauritian families from generation to generation while offering a wide range of household products  to help in everyday cleaning.